On 17th of June 2010 in partnership with Deloitte BVI and with the support of BVI Tourism Board we are going to organize the seminar "How do you reach your customer?" in British Virgin Islands, Hotel Treasure Isle. The seminar has two parts: A "Tourism Business Metrics" workshop and an interactive seminar on "Social Media Marketing for the Tourism Industry". Tailored for the tourism industry, the seminar will present how tourism entities can identify & define target groups, type of visitors, define tourism metrics (visit repeats, scorecards, customer loyalty, cost of acquisition) as well as showcase how tourism entities can target their audience using social media networks.