Articles & ideas written by us

In this section we will publish articles and bits of ideas that we consider interesting for our visitors & clients.

  • Best Practices on building online social networks - Part 2
    Wednesday, June 30, 2010 - 22:00 | admin
    business
    159 visitors
    In the first part we have discussed about the ingredients that form each social network: the node, the ties, the social capital and the social prestige. All these concepts must exist in any social network be it either a small community on a dedicated site or the next big thing. Community precedes...
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  • Social Media Marketing (SMM) vs. Search Engine Marketing (SEM)
    Monday, October 19, 2009 - 10:33 | adrian.pintilie
    social media
    1,107 visitors
    Online marketing has become an important part of almost every business strategy. Social media marketing and search engine marketing are two main aspects of any successful online marketing campaign. One way or the other, both forms of marketing complement each other. Here is a brief overview of the...
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  • Social Media Marketing – what is it and how to apply it?
    Thursday, October 15, 2009 - 17:11 | adrian.pintilie
    social media
    1,135 visitors
    So many businesses are creating a Twitter or Facebook account and they "watch" to see something happen. They set-up Twitter, tweet a few times and hope that people will start following. Then they might continue to post things about "what they're doing"... totally misunderstanding how to really use...
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  • Best Practices on building online social networks - Part 1
    Friday, October 9, 2009 - 16:48 | adrian.pintilie
    social media
    922 visitors
    One of the trends that we at Softescu think that will have a higher role in the future is the development of online social networks. Online social networks go nowadays beyond the main social & linking sites. Online social networks also referred as online communities are now coming to any type...
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  • 50 advices for successful outsourcing
    Tuesday, September 8, 2009 - 12:41 | adrian.pintilie
    business
    661 visitors
    During my 5 years career in the outsourcing industry, I was faced with several challenges as outsourcing provider. I thought to create a list of the 50 tips for those seeking to outsource software development and web development to offshore/nearshore teams to help them streamline their outsourcing...
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  • Custom-built platforms vs. Commercial/Open-Source platforms
    Monday, August 10, 2009 - 12:37 | adrian.pintilie
    business
    500 visitors
    You decided that you need a complex portal or maybe just a simple website and you started to look for a solution. You are considering to have something custom-built because you feel that your business processes or just your requirements for your site needs are very particular and different from...
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